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Pat May, business reporter, San Jose Mercury News, for his Wordpress profile. (Michael Malone/Bay Area News Group)
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The Super Bowl is mostly about getting — getting a chance to play, getting the title, getting your company’s logo out there, getting tickets.

But in the nine months leading up to the historic Super Bowl 50 here in Silicon Valley in February, Jason Trimiew will be busy doing something else: giving.

“We want to make this the most giving Super Bowl ever,” says Trimiew, vice president for community relations with the San Francisco Bay Area Super Bowl 50 Host Committee and the guy behind its charitable arm, the 50 Fund. “We’re trying to raise the most money ever raised and give away the most money ever given away. And we want to use the most significant sporting event in American culture as our platform to showcase the good work happening in our community.”

With Trimiew and his board of advisers in the middle, some of the more than $13 million they hope to eventually raise from corporate sponsors already has started flowing to youth-focused nonprofits, each dedicated to closing what he calls “the opportunity gap for kids in the Bay Area.”

More than a dozen of a planned 50 Playmaker Grants, each worth $10,000, already have been handed out to unsung heroes toiling away at the grass-roots level. Each award is celebrated on the 50 Fund’s website, where the slogan is “More Than A Game,” and includes short videos that tug at the heart like a slick Apple ad.

Playmaker Grants are designed to support smaller groups, with the only requirements being that they’ve been around for at least three years, have an annual operating budget of at least $100,000, and do work in the community where they’re based.

“We said we wanted the youth of East Oakland to actually enjoy being children, because they see a lot of things that aren’t positive or age-appropriate,” says grant recipient Kelly Carlisle. The 36-year-old Oakland native and Navy veteran returned to her community three years ago and set up Acta Non Verba. The nonprofit — named after the U.S. Merchant Marines’ motto, meaning “deeds, not words” — offers an urban farm and summer program for kids to plant, raise, harvest and sell produce in a corner of the Bay Area where violence and heartache often form its narrative. Money they make from the produce goes into dedicated college accounts.

“Our grant will give East Oakland kids a safe place to play outside, and a chance to go on field trips that their schools and families could never afford,” said Carlisle, adding that she was “overwhelmed” to be honored as part of Super Bowl 50, even though she’s not a football fan.

“I know the Super Bowl’s a huge deal and that the organizers raise a lot of money, but for them to give money to someone doing actual work with kids in our communities makes me hopeful,” she said, adding with a chuckle: “and makes me feel a lot better about football.”

To become the “most giving” Super Bowl of all, the committee says it needs to donate more than the $13 million given away by organizers of Super Bowl XLVIII in New Jersey. It has promised to donate 25 percent of all the money it raises, while using the rest for a fan venue, parties and other pregame events. The 50 Fund has come up with several charitable campaigns, including the Playmaker Grants for small nonprofits, its Game Changer drive, which has given away five $500,000 grants to larger nonprofits, and more efforts to be announced later this year.

It has already raised $40 million, which means $10 million has been earmarked for either Playmaker Grants or other charitable efforts.

For John Hogan’s San Jose nonprofit, TeenForce, the $10,000 grant he received as a Playmaker will let him expand his efforts to get foster kids into Silicon Valley’s professional workforce. Hogan, a retired 53-year-old who started TeenForce after 25 years in the mortgage business, has set himself a lofty goal: provide science and engineering training along with paid internships for 100 percent of the high-school-age foster youths in Santa Clara County.

“That’s 320 kids right now,” he said. “So if I can help 100 a year, I’ll get to all of them while they’re still in high school. The idea is to get these kids real professional work experience with great companies like SanDisk and Technology Credit Union, internships that’ll help them see themselves as part of the Silicon Valley economy, not just something in labor or food services.”

In Marin County, a Playmaker Grant is heading to Greenacre Homes & School in Sebastopol, now in its 40th year of helping developmentally and emotionally challenged boys ages 8 to 22 through its group-home facility and vocational programs.

For Playmaker Jesper Nordqvist, a 52-year-old native of Sweden who 16 years ago traded in his music-production career for a life of helping disadvantaged youths, the Super Bowl money is a godsend.

“We’ll use the money to create an outdoor space for both teaching and as a therapeutic garden for the boys,” said Nordqvist, who now will be able to offer the kids even more vocational training in landscaping and doing things such as running the school’s small cafe. “We all now feel like we’re a part of the Super Bowl 50 experience.”

There is, Nordqvist realizes, a small caveat.

“Of course the kids all want tickets to the game,” he said. “I don’t know about that, but I tell them: ‘There’s one thing for sure: This grant won’t decrease our chances of getting them.'”

Contact Patrick May at 408-920-5689. Follow him at Twitter.com/patmaymerc.

Playmaker Grants ($10,000 each) distributed to date:
Beth Schmidt, Wishbone: www.sfbaysuperbowl.com/2015/03/introducing-our-first-playmaker/#OCbHzWoDZxQIzbVq.97
Kelly Carlisle, Acta Non Verba: www.sfbaysuperbowl.com/2015/03/playmaker-kelly-carlisle-and-acta-non-verba/#212uk2Mj1WzR2amp.97
Gino Pastori-Ng, Youth Impact HUB: www.sfbaysuperbowl.com/2015/03/50-fund-playmaker-gino-pastori-ng-and-youth-impact-hub-2/#axqGyeCUG4Rwg0fO.97
Javier Ochoa Reyes, Groundwork Richmond: www.sfbaysuperbowl.com/2015/03/50-fund-playmaker-javier-ochoa-reyes-and-groundwork-richmond/#v0vbzs4sGQEJ1iOI.97
Julie Cates, ALearn: www.sfbaysuperbowl.com/2015/03/50-fund-playmaker-alearn-and-julie-cates/#g5aDBg2s08DsU271.97
Eddy Zheng, Community Youth Center of San Francisco: www.sfbaysuperbowl.com/2015/04/50-fund-playmaker-eddy-zheng-and-community-youth-center/#RzmJb7x7IOjYK9RQ.97
Susan Angell, Sonoma Ecology Center: www.sfbaysuperbowl.com/2015/04/50-fund-playmaker-susan-angell-and-sonoma-ecology-center/#AIXJ3PfzWQQwY7xC.97
John Hogan, TeenForce: www.sfbaysuperbowl.com/2015/04/50-fund-playmaker-john-hogan-and-teen-force/#JjJgac2TSbbmUwrx.97
Gloria Whitaker-Daniels, California Alliance of African American Educators: www.sfbaysuperbowl.com/2015/04/50-fund-playmaker-caaae-and-gloria-whitaker-daniels/#AJseggO8tSIE1UqW.97
Amie Williams, GlobalGirl Media: www.sfbaysuperbowl.com/2015/05/50-fund-playmaker-amie-williams-and-globalgirl-media/#2HZCDJkEoIpmL0tY.97
Brian Stanley, Oakland Public Education Fund: www.sfbaysuperbowl.com/2015/05/50-fund-playmaker-oakland-public-school-fund/#6Uv70ye5mdtewSLj.97
Jesper Nordqvist, Greenacre Homes & School: www.sfbaysuperbowl.com/2015/05/50-fund-playmaker-jesper-nordqvist-and-greenacre-homes-school/#COeIPkOZQIL1hmbI.97

Game Changer Grants ($500,000 each) distributed to date:
Summer Search
Fresh Lifelines for Youth
La Clinica de la Raza
Juma Ventures
First Place for Youth

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